In 2009, Sweden’s cult clothing label Cheap Monday, who are famous for their inexpensive, super-skinny denim, launched their optical range, cheekily named Clairvoyant. In keeping with the Cheap Monday philosophy the collection offers the latest eyewear fashion trends for young people, at one low price. It was a hit with the press worldwide and in October 2010 bluroptix proudly announced that it will now be available in Australia and New Zealand.
Cheap Monday say "Clairvoyant is a free ride on an exclusive rollercoaster that takes you through the looking-glass and into the next dimension. Open your third eye and experience new colours and worlds beyond. Deepen your perception. Everyone's a psychic. Look into the future with fresh eyes! It all makes sense when looking good. And everyone looks good. Clairvoyant."